Muji in English literally means to have no brand quality, where the brand successfully managed to align to its essence. The design philosophy of Muji sg is also inclined to functionality, simplicity, and sustainability. And this is why you may come across many things with muted colors, bearing no brands and its minimal design. Another special thing about Muji is its scarcity in the US as there are so many MOMA stores that many people may not have heard the name itself.
And when it comes to product quality, it has always been great. Although, the international outlets may charge a premium, but it’s worth it. Muji products are loved because they are never in trend, have an everlasting quality and they are aligned to their design mission.